Journalist Relationships | PRBreakfastClub →
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Know the reporter, know the pub., pitch relevant stories and you will earn a working relationship with reporters.
August 2011
20 posts
“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
—
STEVE JOBS, in a commencement address at Stanford, 2005.
(via the Wall Street Journal)
Three Media Relations Lessons from Christine O’Donnell’s CNN Disaster | PRBreakfastClub →
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Terrible job all the way around. PR fail - clearly not prepped at all.
Does not compute
Defragging the mental inventory of all things existing in the house so I can better field the “mommy where’s that XX I used for half a second three years ago” questions.
